And we continue to get more with the search engine strategy to make your website visible return by the search results. In this part, we are going to talk about SEO, the importance of SEO, How to choose keywords, SEO goals.
SEARCH ENGINE OPTIMIZATION(SEO)
SEO is a very common term to the digital marketer. SEO helps your website visible to others. SEO is optimizing the content of your website to make your website visible and we can say it helps search engines understand better what you have to offer. The different search engine has a different algorithm and formula for helping them to make an order for the websites. When you search for something on a search engine then search engines return both unpaid and paid results. the unpaid results are known as organic results(Natural or Free). SEO helps in both paid and unpaid results.
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. It has various steps in which I cover some important points:—
By doing this, you should keep in your head 3 points popular words or phrases mostly search-related your business, competition, and long-tail( large no. of keywords that have low search volume).
MAKE FRESH CONTENT:-
Good content has always more chances to easily ranked by the search results.
UNDERSTAND YOUR COMPETITION:-
This is a very important step for any digital marketer to make them a great sign for their brand and business. To understand the competition, you can make changes and deliver the best.
SEO GOALS:-
You’ve just identified three business goals:
Conversions: It means making your website visitor into paying customer.
Engagement: Try people to interact with your website content.
Acquisition: Getting new customers.
These 3 points are really helpful to increase your productivity for your work.
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There may be other steps to include but from this now you have the basic idea of SEO, tools…
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