TechGecs

PART -1

Email Marketing is one of the best ways to advertise your product or brand to the customer. And it is a valuable way to get your results.
Email Marketing is way sending commercial message updates about the particular business through email.

By using this strategy, you can educate your customers about your business and products. Now the main question arises that how can you get an email from the customer? Start by asking them...

Let's take an example of the shop of the bakery. When you chat with customers, offer to send discounts and special offers if they provide an email address. If you have a website, you can include a form and encourage visitors to subscribe online. Keep in mind that you do not want your customer to overwhelm with too much content through one email, start from the basic intro of your business then offers, discounts and at last feedback which makes your business valuable for the customer.
Ask your customer to subscribe if they are interested. When you st…

Amazonis a big multinational  Company based in Seattle, Washington... It is mainly focused on E-Commerce, Cloud Computing, Digital Streaming, and Artificial Intelligence. It is considered in one of the big companies Google, Facebook, and Apple.



Currently, 17 countries have the Prime membership with the Amazon. India is in one of the countries where amazon operated their business. Recently Amazon opened their largest office building in south India Hyderabad. It is spread over an area of 9.5 acres and comprises of three million square feet of built-up area. It has a capacity of 15000 employees for now, eventually, in future the area will increase. Amazon India has almost 50 fulfillment centers and 200 delivery centers.




Amazon is very quickly raising their business in India as compared to other company.  Amazon India will be going to start military veterans employment programme in partnership with the Office of the Director-General of Resettlement (DGR)and the Army Welfare Placement Orga…

In this, we are going to talk about how your business reach more locally, the importance of local advertisement and local marketing.
Every business owner has the ultimate aim to raise its brand globally. But before that, the brand should be recognized in your area first. Marketing to locals is a very important thing. This is done by different methods like local search.




WORKING OF LOCAL MARKETING

Let's see how it works, suppose there is a hardware and software company in your area and one searches on the internet some phrases related your business like software company near me then here local marketing comes in use and then your website pops up first than others.


BUILD YOUR ONLINE PRESENCE IN LOCAL

For this, you need a website and there you should be given the location details. If you have a shop, be sure to include your address, and maybe even an interactive map so a customer can get directions, plus your telephone number, and your working hours. You should tell the customer what s…

BSNL comes into the market with the right strategy to beat Jio and Airtel pans with their 4g internet plans.






BSNL recently introduced two new plans for the prepaid customers who are active members on the internet. They come with plans of 96 Rs. and 236 Rs. Both will offer 10GB data to users per day. 96 Rs prepaid plan offers 10GB data daily with the validity of 28 days and 236 Rs plan offers 10 GB data daily with the validity of 84 days. 
BSNL plans have no offering benefits of calling and Sms as well. These offers are only for that location where BSNL 4g is available.
The areas that BSNL covers with an active 4G network are in Maharashtra and include regions like Bhandara, Akola, Beed, Osmanabad and other nearby regions. In the future, BSNL offers different plans for customers. These two offers impact positively on many customers to get more.
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Search Engine Marketing


In this blog, we are going to move ahead in digital marketing and learn about the SEM... 
 SEM stands for Search Engine Marketing. Whenever the links appear on the main part of the page is called "Organic" results and it costa nothing to appear here. The top part of the page will contain paid advertisement results and they are managed by Search Engine Marketing.
SEM lets you use the above part of the main page to advertise to potential customers when they search for phrase and words, they are known as keywords.
The best thing about SEM you have charged only if anyone clicks on the link of your website and if no one clicks then you will be no charged. And this is known as Pay-Per-Click. 
SEM Auction There are only a few links appear at top of the main page so there is definitely a competition among the adverts to show theirs advertise. To win the race, there is an auction which happens from time to time for the adverts. In that auction, bids are taken …

Google Alter the Naming Strategy of Android Versions 
On 22nd August 2019, Google announced that Android 10 is the official name of Android Q. This time google breaks their tradition of naming the version of android with some desserts name like KitKat, pie, donut, oreo...  "While there were many tempting 'Q' desserts out there," Sameer Samat, vice president of product management for Android, said, "we think that at version 10 and 2.5 billion active devices, it was time to make this change." Google Stop using the name of Desserts Now the upcoming versions of android will be in sequence without any desserts name like android 10, 11 and so on... Although Google has not yet announced the releasing date for android 10. But it will be very soon at the end of this year. Let's talk about some of the main features of Android 10. 
1. Dark Mode:  This feature let you make the change the theme of both UI and apps of your smartphone. It helps to save the battery'…

Android Development

According to reports, Android covers worldwide smartphone users about 85 percentage. This creates a wonderful opportunity for dedicated persons who wanted to start their career in this field. "What is Android?"
Android is a mobile operating system developed by Google. It is based on a modified version of the Linux kernel and other open-source software and is designed primarily for touchscreen mobile devices such as smartphones and tablets. it is like a revolution in the mobile world. To learn this technology you have minimum knowledge of various things given below:--

1. Programming language:- The first requirement to start a career in this field to learn at least one programming language and have knowledge of if-else, control structures, etc.  In the last previous 10 years, mostly developer using JAVA programming language(prefer this before others)  for android development. Some months back, google announce the Kotilin is secondary another official langua…

And we continue to get more with the search engine strategy to make your website visible return by the search results. In this part, we are going to talk about SEO, the importance of SEO, How to choose keywords, SEO goals.


SEARCH ENGINE OPTIMIZATION(SEO)

SEO is a very common term to the digital marketer. SEO helps your website visible to others. SEO is optimizing the content of your website to make your website visible and we can say it helps search engines understand better what you have to offer. The different search engine has a different algorithm and formula for helping them to make an order for the websites. When you search something on search engine then search engine return both unpaid and paid results. the unpaid results are known as organic results(Natural or Free). SEO helps in both paid and unpaid results.
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a …

Before diving into the core of full-stack development. You should know what exactly full-stack development is. Questions like What is the best way to learn full-stack webdevelopment?, how to become a full-stack web developer 2020?, Full-stack Developer tutorial you can easily answer these questions.

Basically, Full Stack Web Developer is the one who has the knowledge of both Front End and Back End Development. Front End Development is nothing but the user interface(that's what we see on the website) of a website. Back End Development is about storing the data and accessing the data. But there is one more thing that is Database. A database is simply an organized collection of data, generally stored and accessed electronically from a computer system.

1. Front End  Development:  In this side, the developer should have the knowledge of minimum three things HTML, CSS, and Javascript.  It is full about how the user interface looks like. This includes the basic website design/layout, im…

Welcome back to the digital world...

In this blog we are going to talk about how Search Engine works, Organic search, paid search, Google Search Console. Let's understand what exactly the search engine is and how it impacts on your business...
"Aweb search engineor Internet search engine is a software system that is designed to carry out a web search, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query."
And suppose you have a bakery and someone searches for a  Bakey Plaza that’s you!—this is the perfect opportunity to appear on the search results page.
As above example, if you have a shop of clothes, or restaurant ready to deliver foods to home, you want to show up when people search for related words and phrases. So this is how search results make a very positive impact on your business.

Search Engine Working:                                         It has 3 steps on which the whole search engi…

Before we dive into the core part of digital marketing you should keep some points in your head.

In this part, we understand the importance of making a plan or right strategy to achieve your business goals like to increased you some % of sales and we can say visitors will become the potential customer after implementing the right strategy for your online business.
A good online business strategy helps get all the ideas out of your head and into a usable format. It can help make objectives to your work and increased the clarity and focus. Now the question is where do we start???

The first step is to jot down your goals.  Setting goals will provide you with direction and a clear path to follow or we can say the right approach to meet your goals.

Next is about to make your clear statement of what your business stands for. It can be the motto of your business or mission statement. For example, this might be “to share knowledge” or “spread happiness"

Make your USP which helps you to …

As far as we concerned about to get a good job in the desired field we are very confused about that. One may think that he/she has all the skills about their field but the question arises "What is lack to get a job."

Here come "Soft Skills" that one should excel these skills to achieve success in their profession. To boost up your career one should focus on both SOFT SKILLS + HARD SKILLS.  

Hard Skills are the field related knowledge and we can say these skills are teachable abilities or skill sets that are easy to quantify. Typically, you'll learn hard skills in the classroom, through books or other training materials, or on the job.
 In the series of soft skills we will see top 5 skills:

1. Communicationis one of the demanding and important skill.


“Communication, both verbal and non-verbal, affects every aspect of your professional life. From how your ideas are viewed to your relationship with co-workers, communication skills are essential,” says Michele Mavi, …

In the series of digital marketing...

From the last blog, we already know about "What exactly Digital Marketing is"

Every business has different objectives to achieve. Now before we start to implement Digital marketing one should have known why they want to be online their business or products. It can help you make the right strategy for your online marketing. There are a lot of ways to achieve your goal in the online world. Such as building relationships on social networks, selling online, finding new customers. Or even keeping the existing ones.

The first thing you should do for your business in online marketing listing your business in local directories. So, when people look for a local office and on search engines or online maps, your business will show up there. By this, you can show your online presence.

Then you may decide to create a website to share information about your business or products. This includes your opening and closing hours, location and services you …

Before we dive into the Digital Marketing I want to make you understand about "Marketing"...




Marketing is the action to promote your business on the basis of understanding the needs of the customer and their satisfaction. Marketing has less to do with getting customers to pay for your product as it does develop a demand for that product and fulfilling the customer's needs with beating the competition.
I think now you have the basic understanding of marketing so I take you towards Digital Marketing...

Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, content marketing, and any other digital medium.
Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

As the time we spend online increases, so do the digital opportunities available and …